CTV with Cadi Jones on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Cadi Jones who is the SVP Emea at Index Exchange.Cadi is also an ambassador for AdTech Connect and her experience includes MD at Pixability, CCO at Qmee, Commercial Director at Beeswax, Commercial Innovation Director at Clear Channel, Head of Partnerships at Bloom and 7 years at Yahoo!Here are some of the topics we discussed in this episode.Pitching CTV to the media buyerCombining the power of CTV with digital advertising and targeting The early challenges of VOD and the comparison to CTVWho brands are trying to reachTargeting and CTV The partnerships with DSP’sCTV and measurement - bridging linear and digital thinkingBrands leaning into MMM assessment and applying geographical, regional hold-outsThe impact on sales CTV as part of retail media strategies The evolution of local TV advertising Rapid disruption and how AI is impacting the industryDriving outcomes, adoption and performanceStandards within CTV and making things possible Avoiding repetition within CTVLive events and programmatic advertising What’s next for CTV About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.