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¿Cuándo es conveniente usar el precio en dos partes? episode artwork

Nov 30, 2013

¿Cuándo es conveniente usar el precio en dos partes?

from La Columna de Marketing Hosted by Rodrigo Castiglione

Al definir un precio único para nuestro producto o servicio, automáticamente recortamos el mercado potencial a aquellos que están dispuestos a pagar ese precio por lo que ofrecemos, pero si aplicamos adecuadamente un precio en dos partes podemos bajar esa barrera de entrada sin resignar rentabilidad. Para captar una mayor cantidad de público objetivo podemos poner un precio bajo de entrada y cobrar un adicional por el uso. De esa forma logramos una mejor discriminación de precios y podemos capturar mayor valor por la comercialización de nuestros productos o servicios. Sigue leyendo →

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