Cubery Founder Phil Toppi On Tech-Driven Insights And Automation In Market Research!

On this episode of The Marketing Show we interview Phil Toppi, the Founder and Managing Director of Cubery. Cubery is a tech-driven research and insights agency, offering end to end expert-led solutions for testing the effectiveness of advertising, new product innovation and packaging. We talk to Phil about the basics of market research including the right questions to ask, removing bias and managing internal politics that could sway the interpretation of results. From there, we progress into how Cubery is simplifying the testing process and optimising it for more uniformity in results that are more easily actionable and comparable. Phil also shares what he has found interesting this week at the end of the podcast! As always, we are excited to have you along on our learning journey. If you enjoy this episode, don't forget to subscribe on Apple Podcasts and leave us a 5 star review.