Cuddles Don’t Scale with Rehab Guru

OverviewIn this episode of No Appointment Necessary, Michael sits down with Simon and David, the founders of Rehab Guru, to unpack what it’s really like to build, grow, and scale a healthcare software company from the ground up.From military roots and clinical practice to bootstrapping a tech platform used by thousands of clinicians, the conversation explores the realities of running a founder-led business in healthcare, including growth pains, customer support at scale, product development, pricing, and why simplicity often beats shiny features.It’s an honest, behind-the-scenes look at the intersection of healthcare, technology, and business, without the hype.Show NotesHow Rehab Guru evolved from a simple exercise prescription into a full clinic platformWhy bootstrapping shaped their product, culture, and customer relationshipsThe trade-offs between “all-in-one” systems and modular softwareWhat most clinicians misunderstand about software developmentThe hidden cost of poor onboarding and underused featuresFounder-led businesses vs private-equity-backed tech companiesScaling customer support without losing the human touchHow tech can improve patient experience beyond the treatment roomWhat You’ll LearnHow to think more clearly about choosing clinic softwareWhy most clinics only use a fraction of the tools they pay forWhat great patient experience actually looks like when tech is used properlyHow founders balance growth, product focus, and customer careThe questions you should be asking any software provider before committingWhy feature lists matter less than outcomes and usabilityWho This Episode Is ForClinic owners considering new software or a platform switchPhysios, osteos, chiros, and MSK clinicians interested in digital transformationFounders running (or thinking of running) a healthcare business with a partnerAnyone curious about how healthcare tech really gets built and scaledGuest InformationSimon & David - Founders, Rehab GuruSimon and David are the co-founders of Rehab Guru, a UK-built healthcare software platform designed by clinicians, for clinicians. With backgrounds spanning the military, physiotherapy, sports rehab, and software engineering, they’ve spent over a decade building tools that support better patient care while reducing admin burden for clinics.Unlike many healthcare tech companies, Rehab Guru remains founder-led and bootstrapped, with a strong focus on usability, customer support, and long-term relationships rather than rapid PE-driven scale.Visit https://hmdg.co.uk for further information.   Follow Michael on LinkedIn. https://www.linkedin.com/in/mjschumacher100