崔Yang駕到#86 從BB霜女王再到蝦皮直播冰冰姐!崔妃的大恩人吳馥瑜 episode artwork

EPISODE · Jan 2, 2025 · 36 MIN

崔Yang駕到#86 從BB霜女王再到蝦皮直播冰冰姐!崔妃的大恩人吳馥瑜

from 崔yang駕到 · host 家軒+阿福

約莫22年前東森購物迎來了MADE IN KOREA系列商品!其中引進韓國商品最具代表性的廠商就是ORIKS的吳馥瑜。當年馥瑜姊從引進韓國生活用品開始,其實中間也經歷了好幾次的失敗,終於在BB霜這個品項一鳴驚人、一炮而紅。從此馥瑜姊多了一個稱號"BB霜女王"每一檔都超級大賣。但隨著疫情再加上購物環境的改變,馥瑜姊趕緊調整公司營運方向轉戰直播,經過幾年的努力終於在蝦皮佔的一席之地並有"蝦皮冰冰姐"之稱從老闆娘轉變成直播主中間的過程要如何突破?一起來聽聽危機就是轉機,放下身段才能迎接挑戰

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崔Yang駕到#86 從BB霜女王再到蝦皮直播冰冰姐!崔妃的大恩人吳馥瑜

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