CULT BRAND: Turning Old to Cool - The Chad & Cheese Podca...

What this episode covers

How does an old stodgy bank start-up a new cool brand? Is a bank even allowed to build a cool brand? Is that a thing? It certainly is and Alexandra Nuth aka "The Nuth-inator" talks to the guys about how spinning the new Challenger Brand - Brightside - out of ATB happened. All of this cult branding goodness brought to you by Smashfly recruiting technology built for the talent life cycle. And big believers in building relationships with brands, not jobs.

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Frequently Asked Questions

How long is this episode of The Chad & Cheese Podcast?

This episode is 29 minutes long.

When was this The Chad & Cheese Podcast episode published?

This episode was published on November 6, 2019.

What is this episode about?

How does an old stodgy bank start-up a new cool brand? Is a bank even allowed to build a cool brand? Is that a thing? It certainly is and Alexandra Nuth aka "The Nuth-inator" talks to the guys about how spinning the new Challenger Brand - Brightside...

Can I download this The Chad & Cheese Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.