Cult Tactics, Brand Devotion, and the Business of Belief with Dr. Mara Einstein

from Nerds That Talk Good · host Joel Benge

Watch on YouTube or click below: Episode Summary: In this episode of Nerds That Talk Good, Joel sits down with Dr. Mara Einstein, marketing scholar, media professor, and author of Hoodwinked: How Marketers Use the Same Tactics as Cults, to unpack how modern marketing borrows directly from cult psychology. Drawing on her background in Madison […]

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This episode was published on February 2, 2026.

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