Cultivated By Caryn w.guest Franz Mitterrutzner, Italian food marketing exec & agribusiness leader

On this week’s episode, host Caryn Antonini is joined by Franz Mitterrutzner, a seasoned Italian food marketing executive and agribusiness leader, who is known for his advocacy for protecting and recognizing the uniqueness of regional food products through international geographical designations. Franz served as CEO of the Consortium for Speck Alto Adige, the quality consortium safeguarding South Tyrol’s signature speck, a PGI‐protected dry‑cured smoked ham. Franz led the consortium from 1997 to 2009, and during his tenure, yearly production increased from 700,000 hams to 2.5 million. Franz also created and organized the annual Speckfest in Bolzano and Val di Funes, one of the most important Italian food events, celebrating speck as a regional specialty - the festival garnered more than 80,000 guests. Today Franz is a consultant for international food marketing, his expertise in products with Protected Geographical Indications.For more information on our guest:Speck Alto Adige PGI – Original South Tyrolean Speck / Baconspeck.itlinkedin.com | Caryn Antoniniwww.cultivatedbycaryn.com@carynantonini@cultivatedbycarynshow###Get great recipes from Caryn at https://carynantonini.com/recipes/