Cultivated By Caryn w.guest Jason Liebig, candy and snack brand historian

On this week’s episode, host Caryn Antonini is joined by Jason Liebig, America’s foremost historian on candy and snack brand history, as well as a champion of the consideration of candy and snack brands as nostalgia and pop cultural touchstones. Jason’s career began in the world of DC and Marvel Comics, where he learned the power of fandom and storytelling—skills that later shaped his unique voice in consumer packaged goods - brand history and innovation. He’s consulted on ideation and design for major brands, such as Oreo, Skittles and Ferrara and helped usher in Big League Chew’s first female mascot. Behind the scenes, Jason is known as “The Indiana Jones of Snacks” thanks to his massive archive of more than 100,000 pieces of vintage packaging, which he has used to advise shows like Mad Men, Stranger Things, Young Sheldon, The Goldbergs and The Queen’s Gambit. Jason is currently the lead storyteller and on-screen star of the History Channel  hits, The Food That Built America, The Mega-Brands That Built America, and Hazardous History with Henry Winkler.For more information on our guest:linkedin.com | IG @collectingcandyCaryn Antoniniwww.cultivatedbycaryn.com@carynantonini@cultivatedbycarynshow###Get great recipes from Caryn at https://carynantonini.com/recipes/