CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba

In the 40th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics including the importance of community in professional development, the five Cs of branding, and the challenges and triumphs of brand consistency.

Episode metadata supplied by the publisher feed · Published Dec 19, 2025

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CultivatED Marketer Ep. 40 — The 5 C’s of Brand Identity with Kim Derrick Rozdeba

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This episode is 43 minutes long.

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This episode was published on December 19, 2025.

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