Cultivated Meat's Harsh Truth

In this episode: This week the BevNET and Nosh team talk about Subway speed dating, cell-cultured meat's many challenges, why unrealistic investment might be dragging down food tech companies, and why the alternative meat and dairy industry is a good comparison point for realistic market demand.  Show Highlights: 0:30 - Monica starts the episode asking Brad and Lukas how they feel about Subway's recent Valentine's Day speed dating stunt. 2:00 - After a series of stories in recent weeks explaining the struggles of the cell-cultured (or lab-grown) meat industry, Lukas kicks off the conversation highlighting his recent newsletter column exploring why the industry is falling short of its claims of creating a more sustainable food system. 5:05 - It all comes back to the money. Monica brings up some of the recent companies that have shuttered or had to restructure as a result of investment in the category drying up.  7:35 - Why has the industry fallen short of getting products to market? Brad makes comparisons to the failures of the plant-based food industry as a good example of how food tech struggles to gain market share. 9:45 - Does food tech's challenge come from financing or from consumer adoption? The team debates how brand messaging plays a role but maybe less expensive food alternatives have an easier path to market. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts