EPISODE · Dec 10, 2018 · 29 MIN
Cultivating a B2C Mindset for B2B Manufacturers
from The Kula Ring · host Kula Partners
In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
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Cultivating a B2C Mindset for B2B Manufacturers
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