EPISODE · May 2, 2023 · 28 MIN
Cultivating Community and Authenticity in Your Cannabis Operation with Susie Plascencia (Humo)
from Kaya Cast · host KayaPush
In this episode of Kaya Cast, we dive deep into the importance of authenticity, community, and representation in the cannabis industry. Susie Placencia who is the Brand Partner for Humo, shares her journey of self-discovery and the magic that happened when she embraced her true identity as a Latina, a corporate person, and a cannabis user. She shares insights into how focusing on serving the community and staying true to one's passions can lead to success and positive change in the industry.As a Latina-led brand, Humo is on a mission to repair the harm done by the war on drugs to black and brown communities. Susie emphasizes the power of supporting diverse and women-owned brands and how doing so can send a message to investors about the importance of diversity in the industry. So sit back, light up, and join us for this powerful conversation on the Kaya Cast. Susie Plascencia is the Brand Partner at Humo Cannabis where she oversees brand development, social media, marketing, and sales. A Latina entrepreneur, storyteller and cannabis advocate, Susie leads the pioneering, Mexican-American owned craft cannabis company’s commitment to providing meaningful representation in an industry that has caused disproportionate harm to Latino communities. In 2020, Merry Jane Media named Susie a top “cannabis power player.” In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. Susie is especially passionate about Latina representation in the cannabis industry. She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations. Susie is also co-founder of MOTA Glass, a leading brand of US-made functional glass.Find out more about Humo at:https://www.gethumo.com/https://twitter.com/susieplascenciahttps://www.linkedin.com/in/susieplascencia/https://www.linkedin.com/company/gethumo/https://www.instagram.com/latinas_cannabishttps://www.instagram.com/susieplascenciahttps://www.instagram.com/get.humohttps://www.instagram.com/susiegreens
What this episode covers
In this episode of Kaya Cast, we dive deep into the importance of authenticity, community, and representation in the cannabis industry. Susie Placencia who is the Brand Partner for Humo, shares her journey of self-discovery and the magic that happened when she embraced her true identity as a Latina, a corporate person, and a cannabis user. She shares insights into how focusing on serving the community and staying true to one's passions can lead to success and positive change in the industry.As a Latina-led brand, Humo is on a mission to repair the harm done by the war on drugs to black and brown communities. Susie emphasizes the power of supporting diverse and women-owned brands and how doing so can send a message to investors about the importance of diversity in the industry. So sit back, light up, and join us for this powerful conversation on the Kaya Cast. Susie Plascencia is the Brand Partner at Humo Cannabis where she oversees brand development, social media, marketing, and sales. A Latina entrepreneur, storyteller and cannabis advocate, Susie leads the pioneering, Mexican-American owned craft cannabis company’s commitment to providing meaningful representation in an industry that has caused disproportionate harm to Latino communities. In 2020, Merry Jane Media named Susie a top “cannabis power player.” In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. Susie is especially passionate about Latina representation in the cannabis industry. She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations. Susie is also co-founder of MOTA Glass, a leading brand of US-made functional glass.Find out more about Humo at:https://www.gethumo.com/https://twitter.com/susieplascenciahttps://www.linkedin.com/in/susieplascencia/https://www.linkedin.com/company/gethumo/https://www.instagram.com/latinas_cannabishttps://www.instagram.com/susieplascenciahttps://www.instagram.com/get.humohttps://www.instagram.com/susiegreens
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Cultivating Community and Authenticity in Your Cannabis Operation with Susie Plascencia (Humo)
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