Cultivating Consumer Relationships

A visit to the Gerken Dairy Center is a tradition for many who attend the Missouri State Fair. Ice cream, milking demos, and, of course, the butter cow sculpture, are just a few of the great things you can find inside the dairy barn. But, it also serves a greater purpose: connecting Missourians with the dairy farming community.  The producer-to-consumer relationship is incredibly important in agriculture, and especially in the dairy industry. Midwest Dairy works to cultivate farmer connections, ensuring that the dairy story is shared in restaurants, grocery stores, ballparks, and homes across the nation. In this episode, Farmer Relations Manager Stacy Dohle joins the podcast to discuss effective ways Midwest Dairy is working to share farmer stories through media, Missouri program partnerships, and at state fairs across the Midwest.   What you'll learn:  Stacy's background and how it lead to her current position The work and goals of Midwest Dairy Insight on Midwest Dairy's work with the St. Louis Cardinals and the Race to the Plate partnership Opportunities offered by Midwest Dairy at the Missouri State Fair and what you can expect at the Gerken Dairy Center Effective ways to tell the farming story Background on the partnership with Grants Farm in St. Louis and  Wonderscope in Kansas City The passion of Dairy Farmers