Cultivating Cultural Capital: Bridging US Brands with Multicultural Small Businesses

Kicking off Lucky Season 7 and 3rd Anniversary of Encuentras Your Voice podcast from the sunny shores of the Catalan Coast of Spain!For all the numbers people out there, we are bringing the good vibes by declaring Great Things Come in 3's!What better way to roll with 3's, a sign of good luck and eternity, than with 3 empowering Latina Co-Founders who met serendipitously in New York and fire stormed an intercultural marketing agency specializing in bridging Latine and Hispanic small businesses with big US Brands and vice versa. Fluentica is founded by Wendy Betancourt and Lisa de la Paz, both from Cuba, and Amy Perez of Ecuador. Individually they followed the path like most of us were taught... go to school, get a degree and a good corporate job for success. Unified, they broke the stereotype and disillusionment, leading to an entrepreneurial journey to empower the comunidad to greater profitability, respect and presence in US economy. Takeaways:Career advice of parents and culture may not lead to successRoad to authenticity: difficult but empoweringBreaking into New Cultures through research and lived experienceMulticultural business struggles with marketing profitabilityTriangulation of Marketing StrategyDiscover Value PropositionTime for US Brands to show respect to a community with a $3.2T (no typo there!) buying power and insistence for respect and personal relationship. BIO:Fluentica is a Latina-owned marketing agency founded in NYC. Powered by Intercultural Fluency, they help brands be fluent with diverse audiences. Fluentica offers services like brand strategy, digital marketing, website design and development, social media, and content creation. Whether you are a company seeking success in the Hispanic consumer segment or a Hispanic-owned brand aiming to thrive in the US market, Fluentica can assist you in achieving your business goals.Website: Fluentica NYCSocial Media: a. Facebook: https://www.facebook.com/fluenticab. LinkedIn: https://www.linkedin.com/company/fluenticanyc/c. Instagram: @fluentica_nycConsuelo is a First Gen Peruvian, structural engineer, mother and Scorpio fired Latina out to hold the mic and shine the light for amazing Latinas and advocates who share their journey from ancestry to authenticity in their most genuine voice. Connect with Consuelo on IG @Consuelo_Ends_in_ODiscover Encuentras Your Voice podcast on IG @EncuentrasYourVoice and join the comunidad of amazing Latinas!Listen to every episode on Spotify, Apple Podcast or any of your favorite streaming platforms. Watch the full videos on our YouTube channel @EncuentrasYourVoice