Cultivating Presence, Courtesy & Command: Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author episode artwork

EPISODE · Mar 11, 2026 · 24 MIN

Cultivating Presence, Courtesy & Command: Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author

from The Brand Called You · host The Brand Called You

Join us for a transformative conversation with Keenan L. McBride, author of VIRX-LEONATUS and Founder of Virx-Leonatus (VX) Culture. Hosted by Ashutosh Garg, this episode explores Keenan’s 30-year leadership journey, the profound influence of his father, and the principles behind the VX Culture philosophy.Discover why discipline, empathy, presence, and courtesy are not merely “soft skills” but powerful strategic advantages in business and life.Keenan explains the five pillars of the VX philosophy, the leadership lessons inspired by the lion, and why true authority is defined by quiet command rather than loud dominance.Whether you are a leader, aspiring leader, or someone rethinking organizational culture, this episode offers valuable insights and inspiration.The shift from operations to strategic leadershipLessons from overcoming early career challengesHow personal presence and image shape leadershipThe strategic value of courtesy and empathyBuilding organizational culture through the VX philosophyIn this episode:Practical ways to develop confident, authentic leadership

Join us for a transformative conversation with Keenan L. McBride, author of VIRX-LEONATUS and Founder of Virx-Leonatus (VX) Culture. Hosted by Ashutosh Garg, this episode explores Keenan’s 30-year leadership journey, the profound influence of his father, and the principles behind the VX Culture philosophy.Discover why discipline, empathy, presence, and courtesy are not merely “soft skills” but powerful strategic advantages in business and life.Keenan explains the five pillars of the VX philosophy, the leadership lessons inspired by the lion, and why true authority is defined by quiet command rather than loud dominance.Whether you are a leader, aspiring leader, or someone rethinking organizational culture, this episode offers valuable insights and inspiration.The shift from operations to strategic leadershipLessons from overcoming early career challengesHow personal presence and image shape leadershipThe strategic value of courtesy and empathyBuilding organizational culture through the VX philosophyIn this episode:Practical ways to develop confident, authentic leadership

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Cultivating Presence, Courtesy & Command: Leadership Insights from Keenan L. McBride, Founder of VX Culture & Author

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Join us for a transformative conversation with Keenan L. McBride, author of VIRX-LEONATUS and Founder of Virx-Leonatus (VX) Culture. Hosted by Ashutosh Garg, this episode explores Keenan’s 30-year leadership journey, the profound influence of his...

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