Cultivating Teams and Culture with Rebecca Panico, Media Strategy and Planning, Hilton

It takes an inspired leader to cultivate a positive and high-performing team culture.Rebecca Panico, senior director of global media strategy and planning at Hilton, is an incredibly talented leader known for developing high-performing teams. She is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. In this episode, we discuss: How Agency life prepared her for the Brand side of the businessWhy cultivating culture is at the center of her leadership styleHer approach to removing barriers and creating the capacity for her teams to achieveWhat she looks for when interviewing talentHow she keeps her career freshShow Guest: As Senior Director of Global Media Strategy & Planning at Hilton, Rebecca Panico is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. Rebecca and her team are focused on building insight-driven, integrated media strategies that build brands and drive business results. Rebecca is a seasoned marketer with 20+ years of experience building global brands and driving performance through high-impact, omnichannel mass media across the customer journey. Before Hilton, Rebecca oversaw mass media strategy for Capital One, where she led several key media initiatives across the company's B2B and Consumer Bank lines of business, including the national media rollout of their digital direct bank. A graduate of Wagner College with a degree in Marketing, Rebecca lives in Purcellville, VA, also known as VA’s wine country, with her husband and daughter. She is an avid traveler, baker, and self-proclaimed karaoke master. Follow her on LinkedIn HERESupport the showJill Griffin, is a leadership and career strategist, executive coach, and host of The Career Refresh podcast. She works with high achievers to strengthen their leadership, navigate career transitions, build effective teams, and create what’s next.With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy. Visit GriffinMethod.com to learn more about working together:The Next Era Leader An 12-week cohort for women leaders ready to expand their capacity and lead through complexity with clarity and intentionExecutive Coaching & Leadership Advisory 1:1 strategic partnership for leaders navigating growth, transition, and what’s nextConnect with Jill for Leadership Development for Organizations and Speaking & WorkshopsInstagram: @JillGriffinOffical