Cultura de preços: o segredo para unir performance e propósito nos negócios | LiveCast#147

from Live University - LiveCast · host Live University

Muito além de ajustar números, pricing é sobre construir valor — e poucas pessoas entendem isso tão bem quanto Pedro Henrique, Diretor de Pricing, Estratégia e Inteligência de Mercado na Nacional Gás.Neste episódio, exploramos como criar uma cultura de preços madura, estratégica e orientada a performance, capaz de transformar competitividade, percepção de valor e resultados financeiros.👉 Você vai aprender:Como construir uma cultura organizacional orientada a pricingQuais métricas realmente importam para medir impacto e rentabilidadeComo conectar estratégia, dados e tomada de decisão no dia a diaFrameworks que tornam o pricing mais ágil e flexível em mercados B2BO papel do propósito e do valor percebido na formação de preçosSe você trabalha com marketing, inteligência de mercado, vendas, finanças, planejamento ou pricing, este episódio é essencial para entender como o preço se torna uma vantagem competitiva — e não apenas uma tabela.-Host:Henrique Gasperoni | Linkedin: https://www.linkedin.com/in/hgasperoni/Lucio Mancini: https://www.linkedin.com/in/luciomancini/-Convidado:Pedro Henrique Brito | Linkedin: https://www.linkedin.com/in/pedrohmbrito/-👉Live UniversityConheça nossos cursos: https://ibramerc.liveuniversity.com/ Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram B2B - Ibramerc: ⁠⁠Instagram (@live.b2b)⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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This episode was published on December 15, 2025.

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