Cultural consultation and collaboration in marketing with James Saunders

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. James Saunders, Founder and CEO of Barragi Mawang, stopped by to talk about the intersection of Indigenous culture and digital marketing. He shared the importance of Indigenous perspectives in storytelling, the misconceptions surrounding Indigenous art, and the role of community consultation in marketing projects. James shares personal insights about his family's influence on his work and the responsibility that comes with representing Indigenous stories. 02:49 The Role of Indigenous Culture in Digital Marketing 06:11 Misconceptions in Indigenous Storytelling 09:03 Community Consultation in Digital Marketing 11:57 Personal Stories and Cultural Heritage 14:52 Writing and Sharing Indigenous HistoriesSee omnystudio.com/listener for privacy information.