Cultural demand forecasting: the key to innovative problem solving

One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?    In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.  Download the free white paper: The Case for Cultural Demand Forecasting  Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks.  The Case for Cultural Demand Forecasting explores the secrets to success.  Download white paper If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.