Cultural translation with Dr. Marcus Collins

Dr. Marcus Collins is the author of “For the Culture” and an award-winning marketer and cultural translator. Marcus has held roles as the chief of strategy at Wieden+ Kennedy, head of digital strategy for Beyoncé, has been inducted into the American Advertising Federation’s Hall of Achievement and is currently a professor at the University of Michigan. In this episode of the RKD Group: Thinkers podcast, Marcus discusses the importance of understanding culture and its influence on behavior. Find RKD Group on Instagram, Facebook, X and LinkedIn @RKDGroup.For more information, visit info.rkdgroup.com/podcast.