Culture and the Futureproof Company

Culture is a word everyone in the corporate world uses, but few understand. One thing is certain - companies with a strong culture outperform their rivals in everything from productivity to employee retention. So how does a company 'get culture'? David Reeve, author of Unleash Culture, has made corporate culture his career. He joins me to discuss how to create a vibrant culture, what the benefits are, and what impact culture can have in brand building.