Culture Beats Language: The Real Rules of Global Marketing with Lewis Sayes

Guest: Lewis Sayes - Self-taught digital and cross-cultural marketing specialist from Manchester, UKEpisode DescriptionEver wonder why some brands nail it when they expand internationally while others crash and burn? This week, host Karl Pontau sits down with Lewis Sayes to unpack the fascinating world of cross-cultural marketing - and trust us, it's more complex than just translating your website!Lewis brings some spicy takes to the table, using unexpected examples like Meghan Markle and James Corden to illustrate how even celebrities can struggle with cultural adaptation. From Sharp's brilliant Manchester United sponsorship strategy to the stark differences between American "BUY NOW!" messaging and Britain's gentler "Why not try..." approach, this episode is packed with eye-opening insights.What You'll Learn:Why speaking the same language doesn't mean sharing the same cultureThe biggest mistakes companies make when entering new marketsHow ad copy needs to completely change between the US and UKWhy cold calling works in Japan but falls flat in BritainThe secret to successful international expansion (hint: hire local experts!)Whether you're a business owner eyeing global expansion or just curious about cultural psychology, this conversation will change how you think about marketing across borders. It's H2H at its finest!===You can connect with Lewis Sayes here:https://www.linkedin.com/in/lewis-sayes-58a564223/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!