Culture Chat Podcast: Transforming Culture & Purpose into Brands that Matter

Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.