Culture Chat Podcast: Transforming Culture & Purpose into...

What this episode covers

Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.

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Frequently Asked Questions

How long is this episode of Empowering Workplaces?

This episode is 26 minutes long.

When was this Empowering Workplaces episode published?

This episode was published on August 3, 2018.

What is this episode about?

Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed...

Can I download this Empowering Workplaces episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.