CULTURE CLASH: Taylor + Travis, Summer I Turned Pretty, AI Strategy (Ep. 010)

Send us Fan Mail✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/[Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.]When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity.What You’ll Learn:Why brands win (or lose) when they jump on cultural momentsWhat “The Summer I Turned Pretty” nailed about community engagement and content pacingHow AI shifts marketing jobs — and why your creativity still matters more than codeTimestamps: 05:45 – Taylor + Travis engagement: brand reactions and backlash 12:30 – Should every brand jump on viral trends? 18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy 22:40 – Competition marketing: Team Jeremiah vs. Team Conrad 27:15 – Why AI can’t replace creativity (yet) 32:45 – OpenAI’s $300K job post and what it signals for marketersReferences & Resources:Taylor SwiftTravis KelceJenny HanThe Summer I Turned Pretty (Prime Video)Motion AppOpenAI / ChatGPTSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com