Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Bradley Scoggins, Senior Director of Sales and Owner Relations at Charter Senior Living, about what really drives occupancy in today's senior living landscape. Bradley shares how Charter has grown from fewer than 20 communities to more than 70 in just a few years, and why that growth is rooted not in amenities, but in culture, connection, and consistency in sales. Together, Julie and Bradley dig into what goes into sales team success, including culture, hiring, onboarding, leadership, and collaboration. If you're leading a sales team, building one, or working to improve occupancy in a competitive market, this episode is packed with practical insights and real-world strategies you can put into action immediately.