'Culture is Everything - Transform Your Business' with guests Martin Palethorpe and Phil Clothier

What is culture and why is it so important to business performance? How do we create a great culture? So often when a business fails, has a PR disaster or gets into trouble during merger or acquisition it is put down to cultural failure. At worst, you see headlines such as 'the culture was rotten to the core!'. Great businesses build great cultures that deliver and attract great results. Fail to do so today and your failings can soon be plastered all over the internet and media. Not only this, to do business well we also need to understand and be sensitive to the cultures of different countries too. A number of years ago, I became certified to use a great set of cultural diagnostics tools created by the Values Centre. On this show, I am delighted to welcome two guests - Martin Palethorpe who is a leading business cultural consultant and Phil Clothier CEO of the Values Centre to discuss how you can understand and create an exceptional culture in your business.