Culture is the Heaviest Lever

"It’s that moment that you say, if this thing matters that much to me, if I’m that passionate about it – that’s what gets me through...” Brian Egan, Co-founder & CEO, Evolve It took me a while during prep to understand the difference between Evolve and VRBO, AirBnB, Booking.com.  Then I didn’t understand that they aren’t competitors, usually.  Evolve sits on TOP of those and other platforms, serving both the property owner and the renter.  More important than my took-too-long struggle to figure that out, is how Brian Egan uses CULTURE, what he calls “the heaviest lever” in leading a company, to create satisfied customer experiences.  A great listen.