Culture Matters: Cara McDonald on Taking Her Career into Her Own Hands, and Maintaining a Healthy Work Environment

Cara McDonald is the founder and CEO of Content Matterz, a content marketing agency that focuses on helping software and SaaS marketers navigate the waters of complex buying journeys with fantastic content. Cara’s favorite day is when she gets to do some writing, talk to amazing people, and help a marketer achieve success. Marketing is a ridiculously difficult job and Cara and her team are just so jazzed when they can make it just a little bit easier. When Cara is not cooking up great content, she is working on her own YA novel (yes, she writes in for her job AND her downtime. She loves words), working on her powerlifting skills, and trying to get her teenagers to think she’s still cool (she is, right?).03:56 – Cara on taking control of her career10:58 – What is content marketing?15:58 – When to hire an employee (over a contractor)20:57 – Creating the best environment for a creative business28:45 – The consistent effort of marketing32:58 – Seizing the opportunity to learn from mistakes41:02 – Advice for women growing their businessConnect with Cara:Content Matterz Websitehttps://www.contentmatterz.com/Content Matterz LinkedInhttps://www.linkedin.com/company/content-matterz/Free eBookhttps://f.hubspotusercontent10.net/hubfs/4947369/Content%20Matterz%20Turkey%20Dinner%20eBook%20FINAL%200621.pdfMarketing on the Fly[wheel] Podcasthttps://marketingontheflywheel.buzzsprout.com/1904444I'd love to help you grow your freelance business! CLICK HERE to set up a zoom call.Take control of your finances and figure out exactly what you need to earn with The Money Mapper. ~This podcast explores the journey to financial freedom through freelancing, remote work, and having an online business, tackling challenges like getting clients, imposter syndrome and burnout, while promoting a growth mindset, confidence, and the ambition to build a remote career with better work life balance, time management, and productivity, all through intentional mindset shifts, personal development, and learning to work smarter, especially when working from home or navigating a career change.~