CULTURECONNECT: AI IN CUSTOMER JOURNEYS

Cutting-edge artificial intelligence applications are not only enhancing the customer journey, they’re also upskilling marketing, media, and product teams in the process. As the technology and options advance, AI is proving to be game changing for both brands and people as they navigate everyday tasks.  On this episode of CultureConnect, we’ll discuss the challenges, impact and risks of AI implementation. Hosted by Janelle A. James, SVP Ipsos.Guests:Cecilia Dones, Founder, 3 Standard Deviations & Adjunct Professor, Columbia Business SchoolPeta-Gaye Lysius. AI Product Leader, BNY MellonLori Mazor, Founder & CEO, Synthetivity