CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS episode artwork

EPISODE · Sep 29, 2023 · 35 MIN

CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS

from CultureConnect · host Advertising Research Foundation

The increasing popularity of women’s sports and the increasing presence of women in the business of sports is without a doubt an inspiration. It’s also an incredible case study on diversity, equity, and inclusion touching on topics from pay equity to representation in media. How are teams at all levels driving inclusion and eliminating disparities? What roles do brands, media, and fans play? How are women not only breaking barriers in women’s sports, but also in men’s sports? In this episode, we explore the impact and influence women are having in sports from the field to the boardroom and everything in between.  A conversation with Janelle A. James (host), SVP, Ipsos, Anya Dawkins Johnson, Vice President of NBA Marketing and Commercial Strategy, Warner Brothers Discovery, Katlyn Gao, Ceo and Co-Founder At League One Volleyball (LOVB)  and Katie O’Mealia, Vice President of Programming, Warner Bros. Discovery Sports

Episode metadata supplied by the publisher feed · Published Sep 29, 2023

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The increasing popularity of women’s sports and the increasing presence of women in the business of sports is without a doubt an inspiration. It’s also an incredible case study on diversity, equity, and inclusion touching on topics from pay equity to representation in media. How are teams at all levels driving inclusion and eliminating disparities? What roles do brands, media, and fans play? How are women not only breaking barriers in women’s sports, but also in men’s sports? In this episode,...

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CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS

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