CULTURECONNECT: HOW BRANDS CAN LEVERAGE THE CULTURAL RELEVANCE OF MUSIC VIDEOS WITH VEVO

 If you’ve watched music videos from artists like the Weeknd, Shakira, Justin Bieber or Olivia Rodrigo, chances are you watched it on Vevo, the world’s leading music video network. Vevo reaches over one billion daily viewers globally, and 150 million US viewers monthly. Music videos represent a unique form of premium content. More than entertainment, they’re very much the soundtrack to our lives. This episode looks at how Vevo provides opportunities for brands to connect with hard-to-reach, diverse groups in authentic ways and how corporate engagement can go beyond ads. A conversation with Laura Vanison, Director of Consumer & Artist Insights and Robert Velez, Senior Director of Multicultural Ad Sales at Vevo. Hosted by, Barbara Leflein of Leflein Associates (Co-Chair, Cultural Council) and Moderated by Janelle James, SVP, IUU Ipsos (Co-Chair, Cultural Council)