EPISODE · Oct 29, 2024 · 36 MIN
CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA
from CultureConnect · host Advertising Research Foundation
In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights on cultural intelligence that can influence messaging, content, and approaches. Hosted by Janelle A. James, SVP, Ipsos. Guests:Kamala Avila-Salmon, The Founder & Ceo, Kas Kas ProductionsNatasha Alford, SVP, The Grio, Political Commentator, Author of “American Negra.”
Embed this episode
What this episode covers
In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights on cultural intelligence that can influence messaging, content...
NOW PLAYING
CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.