CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA episode artwork

EPISODE · Oct 29, 2024 · 36 MIN

CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA

from CultureConnect · host Advertising Research Foundation

In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them.  One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights on cultural intelligence that can influence messaging, content, and approaches. Hosted by Janelle A. James, SVP, Ipsos. Guests:Kamala Avila-Salmon, The Founder & Ceo, Kas Kas ProductionsNatasha Alford, SVP,  The Grio, Political Commentator, Author of  “American Negra.”

Episode metadata supplied by the publisher feed · Published Oct 29, 2024

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In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights on cultural intelligence that can influence messaging, content...

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CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA

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