CULTURECONNECT: Update on the Future of Qual

The landscape for qualitative research has undergone significant transformations in recent years. “Qual” is evolving and overcoming pitfalls related to diversity and cultural understanding. We discuss these issues and best practices in qual for organizations moving forward.  A conversation with, Janelle A. James, SVP, IUU, Tony D’Andrea, Multicultural Marketing Manager at General Mills, Danielle Hemsley, Director Of Research Strategy at Cassandra, Tristan Marra, VP Research, GLAAD, Kendra Clarke, Former Senior Dirctor, Head of Experience Research and Design Core technologies, Twitter