CULTURECONNECT: Using More Inclusive Terminology in Research

As media and brands seek to learn more about their audiences, the language that members of those audiences use to identify themselves needs to be reflected in research questionnaires. Moderator Janelle James, Co-Chair of the ARF Cultural Effectiveness Council and Senior Vice President at Ipsos UU, leads a discussion on the challenges of inclusive identity terminology with experts in multicultural market research. A conversation with, Adriana Waterston, Chief Revenue Officer and the Strategy and Insights Lead at Horowitz Research and Bryan Miller, a Senior Director of Product and Content at The Collage Group