CultureTalk: Why Arts Marketers Must Become Audience Champions featuring Katy Raines from Indigo

Why aren't audiences coming back after their first visit? Join us for a compelling conversation with Katy Raines, Founder and CEO of Indigo, who's been transforming how cultural organisations understand and connect with their audiences for 18 years. Drawing from groundbreaking research including the Missing Audiences study and Tomorrow's Audience insights, Katy challenges some uncomfortable truths about the sector: Are we only listening to the loudest voices? Is classical music mystifying newcomers with unexplained rituals? And could the structures of power be holding us back more than we realise? Key topics covered: 👥 Why 50% of first-time visitors never return (and what to do about it) 🎯 Moving beyond demographics to understand audience needs 🎭 Breaking down the invisible barriers in cultural experiences 📊 Using behavioural data effectively without overwhelming your team ⚖️ Confronting elitism in cultural sector leadership 🌱 Why AI could be both the challenge and the antidote for the future Featuring Katy Raines CEO, Indigo https://indigo-ltd.com Resources mentioned: 🔗 CultureHive: https://www.culturehive.co.uk/ 🔗 Indigo Share platform for real-time audience insights: https://www.indigo-ltd.com/share Want more CultureTalk? Listen on your favourite platform: 🎧 Spotify: https://open.spotify.com/show/2fZmkPC... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Amazon Music: https://music.amazon.com/podcasts/768... Subscribe for more insights from leaders in arts and culture! New episodes every month. Learn more about CultureSuite at: https://www.culturesuite.co/