Cumulus' Troy Hanson Shares the Secret to Getting a Song on the Radio

At some point or another in all of our lives, we've wondered how this song gets played on the radio and not that one. This week on The What Podcast, Brad and Barry talk to one of the guys who actually makes those kinds of decisions. Troy Hanson, head of rock programming at Cumulus Broadcasting, is our guest on the show that takes a deep dive festivals in particular, but music in general.______ CaveFest at The Caverns, Oct 10-11, 2026 | Get Tickets Here! 🎧 LISTEN LINKS Website: https://thewhatpodcast.com Spotify: https://thewhat.co/spotify Apple Podcasts: https://thewhat.co/applepodcasts YouTube Music: https://thewhat.co/youtubemusic Amazon Music: https://thewhat.co/amazonmusic 📱 SOCIAL LINKS Discord: https://discord.gg/zShHTeCYGn YouTube: https://www.youtube.com/@thewhatpodcast X: https://x.com/thewhat_podcast Instagram: https://www.instagram.com/thewhatpodcast/ Facebook: https://www.facebook.com/thewhatpodcast/ TikTok: https://www.tiktok.com/@thewhatpodcast The What Podcast theme: "Aquarius" by *repeat repeat, used with permission. Other music provided by Midist and used with permission. We love to hear from you! Send us an email at [email protected] or call (423) 667-7877 and leave us a voicemail. We might just feature it on the show.