Curcumin: $3/kg or $60/kg: same plant, same molecule

Commodity curcumin costs $3-34/kg. Meriva (Indena's phytosome curcumin) sells for 10-20x that. Same Curcuma longa. Same curcuminoid molecule. The difference: one mechanism study, one delivery patent, 40+ clinical trials, and a brand name. That transformation playbook is repeatable for every ingredient on this list.Publications of interest:https://pubmed.ncbi.nlm.nih.gov/21194249/, https://pmc.ncbi.nlm.nih.gov/articles/PMC10061533/, https://pubmed.ncbi.nlm.nih.gov/20657536/