Curing the Ills of Online Sampling for Survey Research

Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff interviewed online sample expert Andrew Moffatt of OpinionRoute about current and evolving challenges with online panel quality, including fraud, and the fixes that may be on the horizon.