Curiosity As Your Spa's Competitive Advantage

We’re joined by legendary spa and wellness consultant Amy McDonald -- former Miraval spa executive and Global Wellness Summit’s Leading Woman in Wellness -- for a conversation that challenges how spas should think about growth.Amy didn’t follow a traditional path. She built her career (and helped shape some of the world’s most successful wellness properties) by staying relentlessly curious.In this episode, we'll unpack how curiosity becomes a competitive advantage: the questions every spa owner should be asking, how to avoid costly mistakes, and why the best operators don’t chase new trends.