Current High-Flyers in the Restaurant Industry
from On Foodable Weekly
On this episode of "On Foodable Weekly," host Paul Barron, discusses the current state of the restaurant industry. We discuss the restaurants that have grown the most in the past month and what that means for the industry as a whole. We will also look at Jersey Mike's brand performance and its biggest competitor: Arby's. According to Foodable Labs, the restaurant industry is showing continued growth. This growth is illustrated through the analysis of real-time data pulled from social media platforms. One of the big indicators of restaurant industry health is SRV or Social Restaurant visits. This could be when a customer mentions, takes a picture, or performs a "check in" on social media referencing a restaurant's location either in the post or it's recorded in the geo-metadata. Foodable Labs has added another measurement known as Facebook and Twitter Combined Industry Visibility. Watch the full episode to learn more!
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