Current Realities of the CPG Industry | Mark Samuel (IWON Organics) Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! If you’re an OG consumer of my content, you might recognize this episode’s guest. That’s because he was also the guest on Pivotal episode number one way back in August 2018. While repeating guests won’t be commonplace, I felt like since a lot has changed in the last four years for both of us, I needed to run it back with my longtime friend and CEO/Founder of IWON Organics Mark Samuel. A few years ago, Mark committed to daily “off the cuff” value-oriented LinkedIn posts. A small decision that has now snowballed into a powerful personal brand that pays countless dividends to IWON Organics. Mark also shares how his entrepreneurial journey hasn’t always been filled with wins, but a “never quit” optimistic mindset has made him comfortable in the chaos. That carries into us talking shop about the current state of the CPG industry…the changing marketplace, margin pressure, and the impending recession. These are just some of the fascinating areas we chatted about in this episode... Mark Samuel LinkedIn Mark Samuel Pivotal Ep.1 (2018) = https://youtu.be/Fi2QRYOhG1Y FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall