Curry Signs Global Deal With Li-Ning

Steph Curry just made sneaker history by signing a decade-long global deal with Chinese brand Li-Ning — marking his biggest footwear move since leaving Under Armour. Beyond basketball shoes, the pact includes athleisure and even a golf line, plus gives Curry control to sign other athletes to his Curry Brand. After a year as a sneaker free agent, Curry’s new alliance with Li-Ning — already home to NBA stars like Butler and Russell — could reshape athlete branding on a global scale. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e7faf87ac192a63e