EPISODE · Mar 6, 2025 · 42 MIN
Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649)
from Let's Talk Loyalty
The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.Hosted by Amanda CromhoutShow Notes:1) Yuping Liu-Thompkins2) Old Dominion University3) Loyalty Science Lab.4) The Politics of Brand Loyalty5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649)
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