Customer Before Product: A Different Way To Win With E-Commerce

from Shopify Masters · host Benjamin Gottlieb

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

For most entrepreneurs, the path to success is difficult, but clear: find a product and then find your customers. But what if you did it the other way? Customer first. You'll hear how one Shopify merchant did just that on this episode.

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Customer Before Product: A Different Way To Win With E-Commerce

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How long is this episode of Shopify Masters?

This episode is 23 minutes long.

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This episode was published on November 22, 2022.

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