Customer Before Product: A Different Way To Win With E-Commerce

For most entrepreneurs, the path to success is difficult, but clear: find a product and then find your customers. But what if you did it the other way? Customer first. You'll hear how one Shopify merchant did just that on this episode.

Episode 428 of the Shopify Masters podcast, hosted by Benjamin Gottlieb, titled "Customer Before Product: A Different Way To Win With E-Commerce" was published on November 22, 2022 and runs 23 minutes.

November 22, 2022 ·23m · Shopify Masters

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Summary

For most entrepreneurs, the path to success is difficult, but clear: find a product and then find your customers. But what if you did it the other way? Customer first. You'll hear how one Shopify merchant did just that on this episode.

Episode Description

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!

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