Customer Behaviors Drive Dollars | Dr. Pete Fader, Author & Marketing Professor at Wharton School - University of Pennsylvania | Ep.127

Leaders –Pay attention. When Dr. Pete Fader talks….companies like Starbucks, Nike and others listen. He calls himself the “nerdy mathy guy.” A Phi Beta Kappa graduate from M.I.T. & Professor of Marketing at Wharton, Dr. Fader is known worldwide as the expert’s expert. He applies his proficiency to analyze how customer behaviors affect long-term growth….and he does this so well, Nike bought his company! A fun-loving and down-to-earth kinda guy, Pete speaks to how being geeky was not cool when he was a kid. But, ignoring all naysayers, his passion & natural gift for math has brought success for companies beyond his imagination. You’ll smile as you hear Pete poke fun at himself in this interesting discussion. Tune in Monday, 12:30PM Central.TPOV’S: ⦁Being nerdy is now cool. (5:34)⦁Companies should not see customer service as a cost. (7:02)⦁Not all customers are valuable customers-know the difference. (10:22)⦁Admire others for the joy they bring to others (27:27)⦁There’s no better way to bond with family than playing board games. (28:01)⦁There’s nothing more gratifying than someone saying, “because of you I see the world differently.” (33.52)