Customer-Centered Marketing: Insights from Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl | CMO Chats

from CMO Chats · host The Ortus Club

Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl, discusses Kyndryl's strategic approach to marketing, highlighting campaigns centered on customer impact, brand consistency, emotional connection, and experiential activation, all while balancing creativity, ROI, and authentic storytelling in global markets.

Episode metadata supplied by the publisher feed · Published Nov 4, 2024

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Customer-Centered Marketing: Insights from Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl | CMO Chats

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