Customer-Centric B2B Channel Management in the Age of Amazon

from The Kula Ring · host Kula Partners

D. Bruce Merrifield of the Merrifield Consulting Group and Waypoint Analytics brings over 40 years of B2B insight to this episode, in which he talks about how Amazon Business applied learnings from their overwhelming success in online consumer sales to take on legacy B2B distribution channels. Bruce says manufacturers need to radically transform their relationships with distributors—and distributors must reinvent their business models—not only to succeed, but to survive in the Age of Amazon.

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This episode is 43 minutes long.

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This episode was published on September 10, 2019.

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