Customer Centricity from B2B to D2C

In this week’s episode of The Retail Tea Break podcast, I’m joined by a guest who is passionate about taking a consumer centric approach. Ciara O'Keeffe is Chief Operations Officer at Peachylean. Over the last few years she has ensured brands make the right decision to drive consumer awareness and reduce friction in the shopper journey. Ciara has worked with a broad number of B2B retailers across EMEA; focusing on being where the consumer shops, and bringing the best of the brand to life across those touchpoints, to complement their D2C offering. She’s currently working for a fantastic Irish female focused startup bringing an inclusive athleisure proposition to women, not currently provided by mainstream brands. Ciara’s shares lots of insights in this fascinating episode. So grab your cup of tea, sit back and listen in!Topics:Customer centricity, in the post Covid era Exploring B2B at NikeUtilising the D2C route with PeachyleanSmaller brands with big brand loyaltyTop tips for brands who are starting to scale their businessWhat’s coming up over the next 6 months.For more information: https://peachylean.com/Transcription and show notes available at: https://theretailadvisor.ie/