Customer Centricity Means Customer Centric
from Improving Customer Experience Hosted by Lynn Hunsaker
Organizations that are centered around their customers know that it's not a part-time role. To truly be customer-centric, everyone company-wide needs to have a deep understanding of the customer's world. And beyond this sharp awareness, everyone needs to be constant in their personal alignment with the customer's world, exemplified by their decision-making and behaviors. Here are some great examples of companies whose customers agree are doing a superior job at being customer-centric: Amazon.com, USAA. From the blog Customer Experience Optimization: Living Your Brand Promise, at http://customerexperience.vox.com (3:54).
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